these days a lot of the twitterati have been dabbling in things like live tweeting from events, possibly thanks to all the media attention twittter has been getting as a "news medium".
well, don't jump the gun already. it's very easy to mess it up. like a couple of days ago, when a friend decided to live tweet an event (leverage 2009 at iim-a):
(tweets have been reversed from their twitter order so that you can read from top to down. t-xx means xx minutes ago. :))
t-21: top ten mistakes by Entrepreneurs - Mohanjit Jolly - Leverage 2009 #leverage09
t-20: 1. Attention Span: Elevator Pitch - 1 min, 2-10-20 rule, VC - A.D.D.
t-18: the 2-10-20 rule: 2 page pitch, 10 slide ppt, 20 page business plan. Stick to this.
t-17: live #leverage09 - http://tinyurl.com/bjt7pp
t-16: 2. Poor positioning: Solutions of tech looking for a prob. Cancer drug vs vitamin. Always ask "so what"
t-15: 3. Lack of Focus: "Swiss army knife" plans. Bowling pin --> Phases #leverage09
t-14: stay extremely focus. Its ok to have a bowling pin plan, but know which is the target pin. #leverage09
t-13: stay laser focused. Mohanjit Jolly at Leverage 2009 - IIM Ahmedabad
t-13: 4. Addressable Market: top down vs bottom's up. Logical growth rate [Excel Dilemma] #leverage09
t-12: follow me to get live updates from VC and Private Equity Conference at IIM Ahmedabad - Leverage 2009 #leverage09
t-10: 5. No business "Cockpit Gauges": What are the top 3 drivers or metrics of your business?
t-08: 6.Unclear Busines Model:Hw wil u make money?ur path to profitability.Oblivious to sell + budget cycles.Oblivious to adop~n/imple~n timetable
t-03: 7.poor or incomplete comp analysis: you always have comp. not defensible. or even distinguishable.
t-02: 1-3-9 rule. if you hear 1 person talking of something, probably 3 people are doing it. 3 people talking abt.arnd 9 ppl doing it #leverage09
lesson to be learned: don't focus on capturing powerpoint slide titles, try to get meaningful soundbites instead. if the content is too complex to do this, consider live blogging instead. most people can tolerate a 20 minute delay (unless you want to do multi-posts at the event, which i wouldn't recommend anyway) till the talk gets over - as long as you capture the essence and give them some value to take away.
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