bring back search engines!

Today, while poking fun at a friend (hinting that he his assets are hard to find because he is rich and well connected). I mentioned Parkinson's Law, a book I must have read about 30 years ago - I read a copy that belonged to my dad, which has probably been disposed of by now and definitely not read since I finished school.

I tried various searches before giving up and assuming I remembered wrong. I even managed to find hte lsit of chapters of Parkinson's law, but nothing jumped at me (I did skim it pretty quickly though!).

The friend had his curiousity piqued though and requested a link to the ebook... which I found, trangely enough, as a PDF that looked like it was typed out in Microsoft Word. Not sure if it's legal to share now (the book was written in the '50s!) But anywy, I'll let you be the judge of it - here's the copy of Parkinson's Law I skimmed.

And then, as I was about to close the tab a few hours later (after telling the friend that's not the book but it's a good enough read anyway!) I started reading the book backwards. It was chapter 11! "Palm thatch to Packard or a formula for success"

My search tab was still open, so I decided to follow up a bit.

Call me a skeptic (which I most certainly am - probably irrationally so!) but the search engine's AI definitely worked much worse than I think same the search engine would have, a decade ago.

Anyway, to summarize my "conversation" with the search engine:

1. Me: "flunkey puzzle book rich chinese"
   
   Search engine (I'm paraphrasing): "The search results do not mention a "flunkey puzzle book" or any direct connection between the term "flunkey" and a puzzle book related to a rich Chinese character or story. It's possible there may be a misunderstanding or misremembering of the title." Followed it up with a few unrelated books.
   
   
2. Me: "it's a chapter of a humourous book"
   
   Search engine (direct quote this time): "The term "flunkey puzzle book" does not appear in the search results, and no humorous book chapter by that name is identified. However, The Chinese Puzzle by Ernest Bramah features humorous and satirical stories centered on Kai Lung, a fictional Chinese storyteller, blending wit and parody of Chinese philosophy and culture.
   One chapter, "The Story of the Man Who Was Thrifty," exemplifies the book’s whimsical tone, where a man’s extreme frugality leads to absurd consequences, told in an exaggerated, tongue-in-cheek style."
   
   
3. Me: "the chapter refers to the tendency of rich people to stay under the radar until they get so tich they are beyond danger"
   
   Search engine (direct quote again): "There is no evidence in the search results of a "flunkey puzzle book" chapter describing rich individuals staying under the radar until they are financially secure. The term appears to be a misremembering or confusion with titles like The Chinese Puzzle by Ernest Bramah, which features humorous tales of Kai Lung, or other books with "Chinese Puzzle" in the title that focus on culture, mystery, or religion rather than wealth evasion.
   None of the chapters in these works address the behavior of wealthy people avoiding attention for safety or strategic reasons."
   
   
4. Me: "Why do wealthy individuals avoid public attention?"
   
   Search engine (direct quote, as before): "The search results do not directly explain why wealthy individuals avoid public attention, nor do they confirm the existence of a "flunkey puzzle book" chapter on this topic. However, based on general understanding reflected in cultural and literary themes (such as in The Chinese Maze Murders and The Chinese Puzzle), wealthy or powerful figures may stay under the radar to avoid scrutiny, protect assets, prevent extortion, or maintain strategic advantage—especially in environments with political instability or social tension."
   
   
5. Me: "is there a chapter of a humorous book refering to this phenomenon"
   
   Search engine (direct quote): "Yes, the novel Long Island Compromise by Taffy Brodesser-Akner features a satirical chapter-like narrative about an "extraordinarily, absurdly, kidnappably rich" Jewish family on Long Island who live with constant anxiety despite their wealth. The story humorously explores how the patriarch, Zelig Fletcher, amasses a fortune as a protective "amulet" against historical trauma, believing money can shield his family from disaster. His children grow up under this shadow—ostentatiously wealthy yet emotionally stunted—highlighting the absurdity and psychological cost of wealth used as a defense mechanism.
   The book satirizes how the rich, despite appearing powerful, often live in fear and go to extreme lengths to stay safe, not necessarily under the radar, but in a state of hyper-vigilance shaped by inherited trauma."
   
   
6. Me: "I have found it. It's chapter 11 of the book Parkinson's law, titled "Palm thatch to packard or a formula for success""
   
   Search engine (first para of the response): "Yes, Chapter 11 of Parkinson's Law by C. Northcote Parkinson—titled "Palm Thatch to Packard, or A Formula for Success"—does address the phenomenon you described. In this chapter, Parkinson humorously observes that Chinese businessmen historically practiced evasion and modesty until their wealth became so substantial that ostentation became safer and more advantageous."
   
   
7. Me: "Why was this chapter so hard to find using my previous queries?"
   
   Search engine (direct quote): "Your earlier queries were difficult to match because they used inexact or misremembered terms like "flunkey puzzle book" instead of the actual chapter title, "Palm Thatch to Packard", and did not mention Parkinson's Law or author C. Northcote Parkinson. Search engines rely on precise keywords—without them, results drift toward unrelated books with similar phrases (e.g., "Chinese Puzzle")."
   
   
8. Me: "the phrase flunkey puzzle is not very common and is used in this chapter"
   
   Search engine (direct quote): "The term "flunkey puzzle" appears in Chapter 11 of Parkinson's Law by C. Northcote Parkinson, titled "Palm Thatch to Packard, or A Formula for Success." It is a rare and distinctive phrase used humorously to describe how wealthy individuals—particularly in historical Chinese society—deliberately concealed their success ("flunkey" implying servility or low status) until their wealth made them secure from threat or envy.
   This obscurity explains why earlier searches failed: "flunkey puzzle" is an unusual, context-specific term not widely indexed outside direct references to this chapter."
   
   
9. Me: "are there other cited works of literature that talks about something called a flunkey puzzle?"
   
   Search engine (direct quote): "No, there are no other cited works of literature that mention the term "flunkey puzzle" besides Chapter 11 of Parkinson's Law by C. Northcote Parkinson.

   The term is highly unusual and appears to be unique to this chapter, where it describes the strategic modesty of wealthy individuals—particularly in historical Chinese society—who conceal their status ("palm thatch") until they accumulate enough wealth to safely display it ("Packard").

   Search results confirm that "flunkey puzzle" does not appear in other literary, academic, or cultural contexts. References to "flunkey" alone relate to characters (e.g., Flunkey the baboon in The Jungle Book) or synonyms for a servant, while "puzzle" appears in unrelated titles like crossword clues or educational exercises."

So, there you have it. I used a unique phrase in an indexed work of literature, with some (perhaps initially vague but increasingly refined and accurate) terms and context and it couldn't be found. A few questions spring to mind:

1. Have people been so bad at using traditional search engines prior to the introduction of AI/LLM based search engines that what seems like a step backward to me is a step forward to them?
2. Has the AI hype bubble driven this direction despite its ineffectiveness?
3. Is my search style so tuned to text search engines that LLMs can't work with it?
4. Is this all simply my confirmation bias?

Either way, I'm increasingly annoyed at not being able to find what I'm looking for.

ps: it's only a couple of days ago that I was looking for a BT song that I happened to be listening to, and the search engine couldn't find it despite me typing the lyrics of THE WHOLE FIRST VERSE into it! I should have asked why it cou;dn't find the song, but hey. I did take a screenshot though! Hopefully something to laugh at 10 years from now, assuming things get better by then 😁